Easier payments for your supporters
The audience for charities has never been wider or more eager to support the third sector, which is incredibly welcome news - and open banking is the key to unlocking the door.
What makes open banking easier for donors?
Micro-donations – rounding up
Donors can opt to round up transaction amounts and authorise the surplus to be automatically transferred to their chosen charity. Creating these frequent micro-donations means regular and effortless contributions without a significant change in the donor’s bank balance.
Donate by QR code
Used and understood more widely than ever, a tokenised payment method such as a QR code on a leaflet, magazine or billboard means the donation journey can start anywhere and without the need for specialist apps or a POS machine. It also introduces an alternative interactive engagement avenue for the sector.
Lower financial risk
By using features such as a cap on microdonations, or transaction alerts to warn users if a donation will put them into an overdraft, donors have a smoother, more transparent donation experience.
Intuitive and compelling design
The Millennial and Gen-Z generations are digitally-native, familiar with the internet, smart phones and consumer apps. By meeting their expectation for a visually-pleasing and user-friendly app, charities create a more fulfilling giving journey that incentivises higher engagement.