Case study: Pledjar – rounding up small change
Pledjar is a digital spare change collection tin, that drives donations by rounding up small amounts from daily purchases and securely passing them on to charity automatically.
Working with the Charities Aid Foundation, Pledjar supports more than 150 charities worldwide, from large organisations such as Oxfam, and Save the Children, through to smaller more local charities.
Through open banking technology, Pledjar offers several ways for supporters to donate (including one-off donations and daily giving for a set amount), and they can track the total of their charitable giving in their own personal ‘jar’.
So, for example, a £15.54 spend at the supermarket, rounded up to the nearest pound, could mean a donation of £0.46.
While the micro-donations are small, they soon add up and suddenly £20 is donated, which is enough to feed an orphan in a developing country for a month or to buy sports kit for a team of disabled young people. It also means effortless customer retention.
“It’s important charities don’t get left behind and miss out on the millions of pounds of donations in spare change.”
Mujtaba Jaffer, CEO, Pledjar
Benefits for charities
Thanks to its partnership with CAF and its extensive charity connections, Pledjar can support most charities.
The app is FCA-authorised, and Pledjar simply takes 10% of what was raised using its platform – excluding Gift Aid. There are no set-up costs, additional costs to donors, or minimum fees for hosting.
Setting up is a simple two-step process via Docusign than can take as little as 10 minutes.